Sign up to the email newsletter

Here's the logic behind Profit per Acre's email newsletter. It tells you what to expect, and gives you a link to sign up.

Who is this for?

Everyone. I mean, all grain producers. Don't all people want more emails in their inbox? Well, actually, here's how it goes. Profit per Acre was launched several years ago. Of the people that signed up, there were two groups. One group of people started to use the app quite a bit. If they were people I talked to personally, I found out they used and like the app. This group of customers are still active today. The other group of customers were those that knew they needed to figure out what their breakevens are. They wanted to be able to call up their local grain elevator and say with a ring of confidence in their voice that they wanted to sell 5000 bushels, HTA. They wanted to sleep well at night, knowing that they grain they sold, was all sold at a profitable level.

Unfortunately, reality had other plans. The busyness of schedules, the fact they didn't enjoy sitting at a desk, the sad realization that the app actually took some effort, all of these collaborated together and meant that there was no clarity on the exact price they needed to get to be able to continue to sell above the cost of the inputs to produce the grain.

The email newsletter gives this second group of people a lifeline. Right to their inbox is delivered timely, compelling information on the existing state of profitablity.

Email Contents

We don't like pushy marketing emails. Nor do we like emails that are filled with fluff. If an email is going to get a chance at our inbox, we want it to have something of value. Something that makes the decisions easier. Something that helps out with small talk over the pickup tailgate.

Right in the subject line, you can expect to find a number. The breakeven price that has been calculated in Profit per Acre for a specific crop. Now, we all need to understand that this may or may not be accurate for you. Your yields may be better. Your fertilizer costs may be lower. You, perhaps, can farm more efficiently. Whatever, I think you understand.

If you're thinking that a number that may be too high or too low isn't much better than no number at all, you are...well...mistaken. Sometimes starting out with a wrong or partially wrong answer is a necessary step to getting a right one. Besides, there is more. Included in the email with the breakeven price in the subject line, is a link to the list of inputs that were used to calculate that price. You can edit the prices, change the quantities, put in different inputs, in short, modify the data to make it fit your situation.

If you're a dedicated Profit per Acre customer, (Thanks! I appreciate it), you're wondering what's in it for you. There is still reason to sign up, also included in the email will be a short synopsis of one of the features of PPA. It might be something that has been added, or perhaps it's a page or a report that you haven't been using to your advantage.

Authority, Source

Okay, the next question that is rolling through your mind is why should I trust this?? Is there some uber farmer behind the data and numbers? No, no there's not. I long ago accepted the fact that my friends and neighbors were better farmers and managers than I was. So all the usual disclaimers apply. Results may vary. Contents may settle. Citation needed. This is theory only and it is up to the producer to recognize where reality varies from the theory and make adequate and appropriate compensations.

Summary

So, there you have it. A breakeven price for a crop. We'll try to select a crop that is seasonally correct for the marketing decisions that need to be made. A link to adjust the inputs, pricing, and quanitities to make the crop fit your operation, and a highlight of some feature of the app.

Call to Action

Here's the important part of this whole article. Click the link to sign up to the email. It will take you to a sign up form where you'll enter your email. Expect the emails infrequently, not more than an email a month and perhaps a lot less. Thanks.